>>12124430they weren't trying to make him look unbeatable, they were trying to make the crowds like him, and they defaulted to Hulkamania era tactics of making him unbeatable.
If he would have been pushed as a heel from jump people would like Roman, not all of them, but some would. He'd be ruthless aggression aitch type heel that could always be put into any title scene comfortably, be used to squash whoever, can be a boss fight in any storyline. The guy has the look to sell pretty much any face that beats him as a credible contender.
One of the most mismanaged talents the company has ever had.
