>>12184613They want him to be a recognizable name but can't call him Edge which is what people would recognize. So the rated r shit is some weird cope that they hope will draw in wwe watchers who like edge but judging by the ratings that isn't happening.
Jericho can come up with new shitty catchphrases all day long but he's still using the same ringname he had in WCW and WWE so it's apples to oranges
