[13 / 1 / 12]
From Forbes Magazine:
>WWE and Endeavor are teaming up to smack down a new opponent; adult illiteracy. An alarming study found that nearly 60% of the WWE fan base is functionally illiterate, with another 20% reading below the recommended level for their age. WWE CEO Nick Kahn explains:
>”We have a very passionate fan base, but it’s time for them to become a part of society. Many of our fans can’t read menus, they just point at the pictures of food. Some of them can’t figure out their own finances, so they aren’t buying WWE merchandise that they normally would. I met a man recently who was the caretaker for a WWE fan. And the stories he told me were very sad, he had a love of the WWE but he couldn’t even read the match graphics that appear. And this is a shockingly common story.”
>21% of US adults are functionally illiterate, so the numbers for WWE stick out even more. But WWE is hoping to change that. Nick Khan continues;
>”We want our fans to be taken seriously. No more jokes about them riding the short bus and wearing helmets so they don’t knock themselves out. No more laughing at a WWE fan who comes up to a merchandise stand, holds his hand out, and it’s full of wrinkled up dollar bills. No more mocking WWE fans who would rather defecate in their own pants than admit they can’t read the signs directing them to the bathroom.”
>WWE and Endeavor are teaming up to smack down a new opponent; adult illiteracy. An alarming study found that nearly 60% of the WWE fan base is functionally illiterate, with another 20% reading below the recommended level for their age. WWE CEO Nick Kahn explains:
>”We have a very passionate fan base, but it’s time for them to become a part of society. Many of our fans can’t read menus, they just point at the pictures of food. Some of them can’t figure out their own finances, so they aren’t buying WWE merchandise that they normally would. I met a man recently who was the caretaker for a WWE fan. And the stories he told me were very sad, he had a love of the WWE but he couldn’t even read the match graphics that appear. And this is a shockingly common story.”
>21% of US adults are functionally illiterate, so the numbers for WWE stick out even more. But WWE is hoping to change that. Nick Khan continues;
>”We want our fans to be taken seriously. No more jokes about them riding the short bus and wearing helmets so they don’t knock themselves out. No more laughing at a WWE fan who comes up to a merchandise stand, holds his hand out, and it’s full of wrinkled up dollar bills. No more mocking WWE fans who would rather defecate in their own pants than admit they can’t read the signs directing them to the bathroom.”
