Punk is coming back tonight as the devil. It was all a massive work and this was the plan to turn him heel since the very start. They took a momentary hit to work the media and when it's revealed they are expecting massive mainstream attention. Punk will be forcefully taking over Collision in kayfabe and AEW is planning a raw vs smackdown type story with the elite on dynamite and punk on collision. This is why AEW is in Chicago next week. It was always meant to derail survivor series and to get extreme media attention right as the TV rights were being negotiated.