>>12337841Well, a lot. But it won't happen because the only people who have the ability to challenge like Tony Khan are marks. Vince McMahon is many many things but he's never been someone who changes based on a loud minority of the audience and he's never been a mark.
Beating the WWE requires a LOT of funding and a willingness to absorb losses for 5 to 10 years into the hundreds of millions - organic growth isn't possible in today's marketplace where the gap between TV and no TV companies is so massive in revenue terms.
The most important thing though is differentiation of style. A competitor brand should attempt to re-educate the audience away from the WWE style into something that's safe but sustainable. Re-education to an older style of working benefits everybody because the audience psychology has dramatically shifted from people watching a contest to people watching a stunt show and that has hurt ratings. Everybody loves to see a car crash, nobody but psychos likes 15 car crashes a week.
Promotionally, they need to use the overseas market that WWE is only just tapping into. Non US wrestling fans are starved and you can fill arenas and secure buys with almost a nothing card. They also need to put audience above ego in the US market. Ticket prices can't be ridiculous, they need to book smaller venues and pack them out to create demand and scarcity for tickets.
Ultimately, even if all of this goes to plan it will take a decade or two to get even within 50% of WWE revenue. People underestimate how large the difference between WWE and AEW and the rest is. If you combine the total revenue of the entire wrestling husiness worldwide for every single company and then double it then you've still not hit the revenue of the WWE. It's Walmart.
