Their plan is that he's not a "WWE guy" or an "AEW guy" or whatever, he's going to go back to his 2011 renegade anti-authority gimmick and he's going to be causing chaos backstage, but it's just a work. They've already let the talent know, the seth rollins shit and anything else you see in coming weeks is literally a work. It's like the original NWO storyline except adapted for the modern era, so there will be "leaks" and videos from fans and shit to try to blur the line of reality since fans are more knowledgeable now than they were back then. If you can't tell that this is the plan yet then you are a fucking mark.