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AEW needs to hire one of those Will Washington-level nerds to work with talent to pick/produce entrance themes that capture the audience. Chants, sing-a-long, bass drops, all of that.
Willow can get 50-50 booking for the next year, she'll still get huge reactions due to the Americlaps clapping along, little girls buying shirts/merch and holding signs, etc. Even the grown men are afraid to boo her or chant things that might offend people.
Compare to Julia with her shit music, everyone just stands around. Then her matches plod along and, heel or face, there's nothing to chant other than her name. All Julia has is winning and that's it. Minus the title and HOB, she's Lady Frost. You could replace her with LF overnight and few would notice. "Spooky girl with a hat who doesn't talk, fun".
If Sheamus comes in and Yuta is immediately kicked out of BBC, and Yuta comes back as some kind of buzzsaw/Steve Blackman figure, tormenting all his fellow teammates, I could see that working for all parties, especially if he joins back with his BORING Best Friends stable and they all become more ruthless as well.
Drew, no clue. He's so fucking huge and acclaimed, you can't just have him be a background character. He won't fit in a lucha stable, can't pair him with Wardlow, etc. He's just not a good fit unless he drops 30lbs of muscle or AEW is ready to put the title on him for 9+ months.
Dolph would be great for QTV, kick out Solo and the other shitters. Just Johnny TV, Nemeth, other Nemeth, Harley and QT - then kick out QT later and rename to ZTV (Don't ever explain what the Z stands for).