I get it now. He's the "Best in the world", not because he is a good worker, promo or anything but because his shitty ass personality is best at making people talk about him even he just shows up.
Over 100 million views on videos across social media."Cult of personality" and every other phrase related to him trending on X, even "Pepsi Phil" trending on Food topics. I never realized that this was the level marks cling on to this serial return artist and his antics. Motherfucker returns 4 times in a year and it's still a hot topic.
"Tony Khan", "Seth Rollins", "Meltzer", "Cornette", "Collision"... all trending not by their own merits but because they are tied to Punk.
Even here 23 threads filtered with "Punk" and still every other thread is about him in by proxy.
The absolute state of this industry if controversy and fame is all that matters, but I must admit, he is the best in the world in this.