It elevates Gunther, and it’s the only title Cena hasn’t won. Personally I’d book Cena to win it, Gunther can interrupt him and say he doesn’t have it anymore and that he’s the real greatest of all time, Cena has lost so often now that there’d be genuine kayfabe disbelief he could win and it’s the best way to get the intercontinental title off Gunther. The next night The entire of Imperium can attack him during his victory celebration on the raw after wrestlemania and Damien Priest can cash in on Cena.