>>12468078You sell around when TV rights are being negotiated. Those are what determine long term revenues so either sell right before they're announced if you think they'll be bad or right after if you think they're good.
Raw, Smackdown & UFCs TV rights are all up for negotiation around now. The next big set of rights is the WWE network in 2026. So you'd expect TKOs revenues to be relatively flat next year as they don't have anything big to sell.