>>12644294According to Meltzer it's the demo that advertiser's care about*, because historically only men had jobs and spent money. That's not true anymore and the average wrestling viewer who watches live every week is only buying wrestling shirts, fast food and video games.
AEW had brand partners and lost all of them quickly. WWE has stronger brand partners because they cater to small children and old people, who are much easier consumer groups than 35 year old men. The 18-49 group are mostly captive to scammy online companies like raycon, audible, manscaped etc. Either that or they hoard funko pops, exclusively watch DVR a d streaming services or are environmental types who at least think they are trying to be eco friendly and won't be buying the new Nescafé dick flavour coffee pods or whatever you Americans are into these days.
The advertising will go to the prestige shows that get the target demographic of the products. Stop listening to Meltzer's weird fanfiction.
