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Look, personality and in-ring abilities are the 3 important traits of being a wrestler.
The better you look, the more chances you are going to get and the more fans you are likely to get. So it only makes sense to look the best you can. This is even more important with the women's wrestlers, because wrestling fans are mostly male and many just aren't interested in women's wrestling. The same thing happens in movies, music and basically every form of entertainment.
Deonna's weight has been a subject of discussion for years and people have made jokes about it every time she gets mentioned. It's clearly hurting her popularity and money making abilities. It's not going away either. Is the pizza and hamburgers really worth potentially losing out on hundreds of thousands dollars?