We are in a post-capitalist phase of wrestling, situated within an attention economy. In 2024, business isn’t about generating money short term, it’s about generating eyeballs, because (so the theory goes) that will ultimately result in the long term generation of more money.

It’s outdated to talk about wrestlers drawing “dimes.” What matters now is drawing eyeballs.

For that reason, it doesn’t matter if Cody moves ticket sales, or sells merch. Those are all good things, but the fact of the matter is that Rock main eventing will generate infinitely more mainstream attention, and that is worth more to TKO, even if he doesn’t move a single ticket or Peacock sub.

And THAT’S why Rock is best for business.