>>13260152Yes, but this erases nuance of the differences between then and now.
Storytelling used to be about STORY first, plots driven by compelling characters. It was about entertainment, with themes rather than messages. You would entertain the audience so they were receptive to thinking about themes, themes are the idea/meaning/moral of the story which are offered for the audience to take away, consider and think about.
Modern storytelling inverts this and is about messaging. Characters exist to drive a message, plots exist to communicate a message, messages are not offered for the audience to take, but given to the audience as an obligation. It's no longer about letting the story carry themes with it but dictating a message and moulding the story to it. It's no longer about entertaining the audience to make them receptive it's about berating the audience that this is the point and if you don't enjoy it you only prove the message more important.
Why? Because propaganda is profitable and because by making brands into moral causes, corporate suits can make more money for less effort with open ingroup nepotism because they've pressured or convinced consumers that it's a moral obligation to consume their product.
Writers in every creative industry from novels to TV to film have talked about this, often anonymously for fear of blacklisting. The Hollywood Blacklist has inverted 10 times harder than the original one
