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Even if we take away all the mark perspective, the kayfabe, the story, the angles, gimmicks, emotional investment and all the rest. If we look at it from a purely money making point of view, Cody is getting screwed. His match with Seth is a much smaller deal than the one with Roman. Its a smaller match, will be less heated and over, he already looks like a chump and is diminished. Less merch because he's been geeked out and the fans are angry at the company. The video game has his face on the cover and would sell better if he was facing Roman to finish the story. This could lead to less interest in house shows, in TV, in things past WM. Rock's ego is taking food of his table.
If I was Cody I'd demand more money.