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>Fox Corp., Warner Bros. Discovery and Disney are set to launch a new streaming joint venture that will put all of their sports assets under a single broadband roof, a move that will put ESPN, TNT and Fox Sports on a new standalone app and, in the process, likely shake up the world of TV sports.
>The three media giants are slated to launch the new service in the fall.
>Each company would own one third of the new company and license their sports content to the outlet on a non-exclusive basis. The service would have a new brand and an independent management team. The concept surfaces as traditional media companies are grappling with the migration of sports — the last TV format that generates steady crowds and sustained ratings — to streaming venues.
