>>13313466The problem wasn't his inability to roll with it. Austin was always a fantastic heel, and he was having the best in-ring year of his career. It just wasn't something anybody wanted to see. It'd be like turning Luke Skywalker heel. Hence why when Rian Johnson did this the Sequel Trilogy, it had a similarly disastrous effect on the Star Wars franchise.
Didn't help the rest of the booking was also generally bad. Kurt really should've gone over at Summerslam and been made the new face of the company.