According to a report from[ PW Insider](
http://pwinsider.com/), Bron Breakker’s name was likely switched up so WWE could have something to copyright.
>We are told you can expect quite the push for Bron Breaker in the weeks ahead. For those who have asked why WWE quickly pivoted from his initially planned (and awesome) ring name of Rex Steiner, one source pointed to the company wanting to create and own the trademarks of all their talents’ ring names as the likely reason for the switch. 
