>>13513367Some people really really REALLY need to pretend that ad rates for 18-54 are sky high and 55+ are pennies on the dollar, which just isn't true
Some predatory companies (prepaid credit cards, payday loans, anxiety/depression drug-makers, etc) prefer targeting younger demos and are willing to pay more money
Same thing with "minorities", which is why BET/MTV/etc run such garbage ads trying to convince you to go into debt or get addicted to pills
What this anon said
>>13513359 - is correct, advertisers buy ad slots from the network at different rates based on original vs non-original programming
You can be #1, on cable, in the demo, by 20,000 viewers or by 400,000 viewers
It's good for bragging rights but not much else. Keeping payroll/expenses low while still winning is what matters.....not just WINNING #1 at all costs
