Free agents choose to sign with AEW over WWE because they have the opportunity to participate in matches that have superior match flow and high ratings from Dave Meltzer. Meltzer’s star ratings are widely considered the most authoritative match ratings in the wrestling industry, and all wrestlers aspire to achieve a five-star (or above) match, which is the highest rating possible.
AEW values and rewards quality wrestling, and AEW matches allow even the newest signees to showcase their talents, express their creativity, and earn the respect and admiration of the wrestling community. AEW matches also are more enjoyable and satisfying for the wrestlers and the fans alike, as AEW matches are often fast-paced, exciting, and unpredictable, with a balance of storytelling, psychology, and athleticism. AEW also allows its wrestlers freedom and input in crafting their matches, which results in more organic and authentic performances.
In contrast, WWE has been criticized for its match flow, which often lacks diversity, excitement, and logic. WWE matches are often formulaic, predictable, and repetitive, with a heavy reliance on scripted segments, interference, and gimmicks. WWE also imposes strict limitations and restrictions on its wrestlers, preventing them from showcasing their full potential and individuality.
Furthermore, WWE has been accused of mistreating its talent in various ways, such as creating a hostile work environment, covering up sexual assault claims, enforcing a harsh and grueling schedule, imposing a substance abuse and drug testing policy that is inconsistent and discriminatory, and releasing or burying wrestlers without justification or explanation. Ultimately, WWE management disrespects, exploits, and endangers the health, safety, and dignity of any wrestler who signs with it. WWE is a promotion that does not value or reward quality wrestling, and that is why free agents avoid it.