>>13577567Sometimes, just sometimes, the title wins aren't for the wrestlers themselves, you fucking goof. The fans want to have those photos, videos, those memories of their favorite wrestlers winning The Big One - hoisting the belt in the air while, in AEW's case, upwards of 3500 fans come unglued.
That's what goes viral on social media, those are the figures and custom belts that sell the best, that's what helps the company grow. Popular wrestlers having huge title wins and the company marketing the shit out of them afterward
You know what doesn't sell for shit? You know what doesn't go viral? Gay ass Meltzer star matches. Nobody ever paid $50 to get a photo with a wrestler holding up a 5-star Meltzer plaque, they want pictures with the FUCKING champion, wearing the FUCKING championship.
Ya goddamn mark.
