>>13581973The new AEW Dynamite logo is indeed a work of art. My heart jumped a little when I saw it. First of all, the centre no dumb textures: simple, plain, white ( or "subtle off-white"). The size of the letters is perfect: very easily legible and clear. Notice how the Text is embossed, company name and show name is in bold, of course, with the show name written in larger font, tying the card together. At first I was conflicted about the serif-situation: I stated before that serifs are the source of class, but there was something about the lettering that seemed to defy that. Now I take a closer look and see that they actually do use serifs, but they're so discreet that you almost can't make them out. The resulting effect is phenomenal though: it still looks authoritative, even without the established, lofty vibe of fonts with more classical serifs. If there were one criticism I had to offer, I would say the company name could be written in bolder font with larger serifs, but I fear the logo is already balancing on a perfect combination of simplicity and compositional density, and this would overcomplicate it.
