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It's quite simple, really. Tell me what takes more work and which has the biggest upside:
>Sign a young stud fresh after getting cut from his NFL/NBA/NCAA tryouts, teach him what pro wrestling is, give him your playbook and make him a superstar by the time he's 35
or
>Spend tons of money signing a "hot" free agent, send him to developmental, you have to break him out of all of his bad habits and then reteach him how to work, he's got an ego because Meltzer gave him more 5 star ratings than your company has ever had in its history, he thinks he should be the main event so you have to humble and feud him with the Miz, then give him the stanky dance. Wait until you've broken his spirit, and then you can finally push him into a filler defense with the reigning Samoan
It's just not worth the time and money.