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Why does anyone think that Will is a big signing? He's a good wrestler but not some game changer that people think. This console warring has really let people think that these good but insignificant wrestlers will somehow bring some big viewership or attention to the shows.
If people like Punk and Bryan can't bring any viewers, then no one has a slight chance.
AEW has this strange quality of sucking the drawing power out of anyone big. You can give it the biggest superstar but it will manage to only gain little to no increase in interest.
