>>13634318Because he's not a literal demon in kayfabe. It's a personification of a mental break, tapping into a darker frame of mind. As this anon said
>>13634085, the sync with the lights breaks the immersion and looks like something you'd see in youth amateur theatre. Absurd can be believable when executed well. This spot, Bray in HiaC and Bray having bugs projected onto the mat are too silly for supposedly serious demon characters.