>>13684866The best matches start as the latter and end as the former.
Rest holds aren't there just for the wrestlers, they're there for you and the rest of the audience to digest the last few minutes.
It keeps crowds energised throughout the night instead of completely draining them of their pops and their chants by the 2nd hour of a 5 hour PPV.
Personal conflict and drama always draws the dimes. Do it well, and you can start a riot with nothing but a dirty look. Do it wrong, and you'll break your own and your opponent's bodies for a pop.
