>>13688335 Easy, so here's the main outline for free, - this will only work if he gets mildly over in the ring and is willing to commit to changing a lot of his work style though:
Give him a religious awakening born-again christian angle
First going nuts, then going full asceticism monk style pretending he's on a strict diet of water and bread, if he does lose weight its OK but if he stays the same it will give a funny off-vibe
Then later bring it down more down to earth, make him a wrestling evangelist preacher like so his gimmick is he is trying to save wrestlers from themselves but avoid the whole faction aspect of it and leave it open who is gonna help him in out in some crucial moment despite being in some established faction - a mid card belt title match would be best for this kind of turn but again, will he get there?
Then slowly start introducing this sleazy rich tele-evangelist vibe to him and actually form the faction, 2 extra guys at most, one that helped him and a kicking jobber boy that gets thrown under the bus all the time. He starts showing up in designer clothes so he can be a limousine like he always wanted and for the audience he is being a hypocrite for maximum heat.