>>13790130More money. As long as WWE and AEW are around, you cannot have a middle ground promotion that cannot afford to hold onto its homegrown stars. They will get poached, eternally keeping that promotion at the bottom as unofficial development.
The next problem is if they have money, they'll start touring. With how dimeless and soft wrestling is today, the market cannot sustain more than 3 big promotions at once, all running the same cities and venues one after the other. There simply aren't enough whales to milk. The only way for TNA and MLW to grow is money, have a distinct style to their own (NO FLIPPING, NO TWINKS, NO POST GRUNGE, NO LEDS, NO GRUNGEY LOOK, NO DISNEY, NO MEN IN SUITS DOING COMMENTARY, NO COPYING ANY OTHER PROMOTION) , and to turn themselves into territories where no other company can run in that city or state. That is the only fucking way.
