>>138631391) He needs to put important stuff on TV because he's negotiating for a TV contract.
2) He needs to put important stuff on TV because ticket sales are down and he wants people to buy tickets to his weekly shows. So he needs to teach people "buy a ticket to Dynamite, you'll see important stuff and big matches!" again.
3) He's having absolutely no trouble selling tickets to PPVs and selling PPV buys right now anyway. There's a lot on consumer faith in AEW PPVs because they're incredibly consistent.
4) You can just do the match on PPV again anyway and this may very well be the case, using this match to plant a seed for Swerve vs. Takeshita for the world title on PPV later on.
5) You have to do big matches on TV to build up to your big matches on PPV. If either Swerve or Takeshita is gonna challenge Joe at Dynasty, having them win a big match against a big opponent beforehand will make the upcoming PPV title match feel bigger.