>>14023625TV ratings are measured per 15-minute segment, and only among people who volitioned into the ratings programme. From that small group of viewers, a bigger number gets extrapolated for use in determining how many people watch a channel.
Twitter views are absolute. X amount of people have viewed the video, the end. Could be 10 seconds of a 10 minute video, could be 8 minutes, doesn't matter for the advertising people at this time.
