They didn't have one because they ran four PPVs all of relatively equal importance, but a few years in, their schedule looks something like this.
>Revolution
Generally the most well-received of their PPVs, 2020, 2022, 2023 and 2024 are all regarded as some of the best PPVs and containing the best matches in AEW history. Also notable for probably the most infamous on-screen moment in company history, the sparklers in 2021.
>Double or Nothing
Referred to as their "flagship" show, it's the first show AEW ever ran and it was the first show they ran with full attendance coming out of the pandemic, so it has significance from that perspective.
>Forbidden Door
Crossover show with New Japan Pro Wrestling, notable for how long it took the relationship to come together and the novelty of New Japan wrestlers appearing on AEW.
>All In
Referencing the original 2018 All In that was kind of the precursor to AEW, AEW plans to make it a tradition to run this show in Wembley Stadium every year. The only stadium show on AEW's calendar.
Most would say All In. Personally my most anticipated show on the calendar is usually Revolution.