>WWE claims monopoly
>WWE goes to shit because they have no competition so it’s this or nothing
>rival threats pop up that become the cool alternative to watch
>WWE starts to lose ground
>WWE complain that the other company is disgusting
>WWE starts taking influence from the other company
>WWE poach talent from other companies
>either buy out the cool alternative or leave it in such ruin that it will never be a threat again
>WWE claims monopoly
And so the decade long cycle continues. Happened with the territories, happened with WCW/ECW, happened with Impact/ROH, happened with Progress/ICW, happening with AEW/GCW, will happen with whatever comes next.