>>14204132I don't know exactly. He was the perfect guy for the role to begin with, but they completely nailed everything with his gimmick to appeal perfectly to lil jimmies back in the day. For a company that spent 20 years completely whiffing on connecting with new audiences they got every single important thing right with Cena. The cargo shorts, the baseball caps, the bright colors. The mid-2000s rap music. Cheesy action B-movies where he plays cops and soldiers. The spinning belt. The message that working hard and staying true to yourself will get you far in life. He ticked all the boxes for that demographic.
