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Honestly think there was a time to pull the trigger on Swerve, but they took too long. The more he got on TV, the more he got exposed, desu. I actually think the best thing to do was just keep the belt on Joe until he drops it to Assplay.
Don't see Sweve vs O'Spreay being as big. Joe is a name.
Overall though, he's one of the few safe decisions Tony made. There was basically nobody else to give the belt to at the time, and Joe was a safe,credible pick. Unfortunately, Tony gave him nothing to do.