>>14392523>wasThey divided into 3 units and the 3 units are all selling merch like hot cakes. The original unit is literally just KENTA, Chase, Ishimori and Fale and it still keeps drawing.
The original reason why it got successful is because the name/logo is cool and gaijin heels going full cheating was a breath of fresh air in NJPW and Devitt was pretty charismatic when he was just swearing like a sailor. Then it got the perfect storm of AJ Styles, Kenny Omega, The Young Cucks with their PWG popularity, and cool name/logo to merch it to America.
There's a lot of people with Bullet Club shirts that just like it because they think it's a gun rights thing.