If you view the TV shows as an advertisement for their other revenue streams, WWE is doing a great job. They don't need to worry about ratings so much because they have a much higher conversion rate than other wrestling promotions. The average WWE fan is much more likely to buy the video game, attend a live show, buy a t-shirt, etc, while the average AEW fan is likely to be a stupid bitch, turn tranny tricks in 7-11 bathrooms, and write seething posts on 4chan instead of spending money on the AEW product.
Comparing TV ratings in 2024 is like comparing Mall foot traffic now compared to the 90s. These days, most people in malls are there to BUY stuff, not just hang out with their loser friends, so the foot traffic being down doesn't mean nearly as much as it used to.
