>>14718975Bray's gimmick peaked at Wrestlemania 30 in New Orleans when the band performed the theme with Bray coming out. He should've won that match but Cena was crushing repeat up and coming talent during that time.
Even back then, Vince was trying to make him the next Undertaker with supernatural bullshit which shows Vince completely missed the point of what made Bray popular in the first place. But since that loss, Bray's character just kept melting until finally he did in real life.