>>14723427The big thing right now with marketing and consumer behaviour is identifying with the brand.
Consumers choose the one thing they identify as and will spend all of their time obsessing over that one thing. You see it in music, it's particularly a big deal with anime shit.
Even on YouTube all the new channels are dedicated to one specific thing, like aew news or making up shit about one piece. People are pretty fucking pathetic these days. It's not the fault of the wrestlers, it's the fault of the average person being a fucking retard.