This is a bad faith critique.
Game 1 of the NBA finals is Thursday night and there's a lot of Nuggets fans in CO who will be going to bed early on Wednesday to ensure they'll be well-rested and therefore able to stay up and watch it all the next night. The team who beat the team that beat their team is in it after all, and the game won't be over until almost 9pm local Mountain time on Thursday. People can't be getting home at almost 11pm Wednesday, still getting up for work in the morning, and then staying up for most of the following evening.
MJF is a big draw, but the NBA is just really hot right now.