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If you add more hours you need to have one of two things
>Huge star power
Guys just being on the show make people tune in even if it's just for a promo or jobber match
>Good storytelling
Lots of good angles and stories that can fill up the minutes on multiple shows
Those are probably the two weakest aspects of AEW, so they have 5 hours a week with long drawn out matches with guys who are not all that interesting