>>14923460If you say it, then that makes it true, right?
https://www.nexttv.com/news/nielsen-says-national-tv-panel-now-has-42000-householdsThe company with the access to the largest amount of in-depth subscriber information - information that far exceeds that of Nielsen - decided to give WWE $1.4 billion for 5 years of Smackdown. Even if we bumped the Nielson box count up to 50k households - Comcast has over 14 million subscribers, all feeding Comcast granular detail that Nielsen cannot provide and does not have access to.
- Every single time someone presses the volume button
- Every time someone is scrolling through the channel guide while watching a show
- How long a subscriber takes to decide which DVR recording they want to watch
- Every single show accessed on every single TV in the house
Every single interaction a subscriber has with the digital box, it's all catalogued and databased and can be used to more efficiently allocate marketing dollars. And that extends to other services Comcast owns part/all of like Hulu (preceding the Smackdown announcement, before they sold their stake) and Peacock, along with services offered through their StreamServer service (Apple+ and Netflix).
But yeah, lets just sit here and be fucking retards and convince ourselves media companies only see .22 vs .23. Dipshit.
