The demo shit literally does not matter whatsoever in the context of an online console war or a company vs company war. Networks value it highly because advertisers believe those people are more likely to spend money on their garbage. That's literally it. No one cared about the demo in the neck to neck WCW vs WWE Monday Night Wars, viewership was king and it's stupid to pretend the demo matters in this context just because your massa Dave Meltzer said so.