>>14930656Pretty much. Its also worth noting that the idea that 18-49 demo is the only one that matters is also false.
It's the most expensive demo but it's not the only one that makes money. Different advertising campaigns target different age and social groups depending on their product and to some, an older demo is preferred. Networks aren't airing Golden Girls repeats to get the cool kids in.
There's also C3 and C7 demos which are arguably even more important than 18-49 in terms of price and Dave Meltzer doesn't even know that these exist.
Ironically, Meltzer himself has done to ratings what he always did to wrestling. He oversimplified it to a pretentious yet uneducated audience who know spam his opinion as fact and obsessively cling to it.
