>>14961875Same dude, if AEW would buy in bulk and get per-unit costs down to $8-10, they could sell shirts for $20-25 and still make a big profit. ShopAEW has shirts for $30/each and at AEW events $40, they're not going to move volume that way
Every shirt you sell is a walking billboard for the company. You have to do what it takes to move more.