>>15045999I wouldn't want Heyman involved with the business, marketing or PR whatsoever and that matters way more than the creative.
AEW could have prime Mid-South tier booking overnight and it wouldn't change that their merchandising is shit, they aren't doing enough local media coverage, their video game sucked, they kill territories left and right and their branding is weak.
That's what smarks don't fucking get. It's all "which wrestlers have momentum" or "which stories are hot" or "which matches will be five stars" and not "parents literally can't buy a single Darby Allin shirt for their autistic 10 year old son at the stands and refuse to go back next time the show is in town"
