>>15215048In kayfabe this was a member of a legendary Latino wrestling dynasty, living in the shadow of more successful relatives, and blaming his lack of solo success on his Latino heritage holding him back in America (at a time when Eddie and Rey were both huge stars in WWE), and trying to get ahead by rejecting his own identity and pretending to be White. In kayfabe getting overshadowed by every other Latino guy in WWE just drove him nuts and blaming his own failings on his race.