>>15252355The second one
Most stations (literally) run on auto-pilot over the weekend, because they can't compete with sports
Meltzer loves to play stupid and pretend like advertisers MUST spend 1/2 their budget on network, the other half on cable; and for cable, must spend EXACTLY 1/7th of their budget per day, and the money MUST be spent in descending order of the nightly rankings.
He refuses to explain that NONE OF THIS HAS EVER WORKED THIS WAY, because if he did, he would never be able to cope about timeslots or being #1 in non-sports ever again.