>>15293283Shield Roman was fine, but he was a heel there.
People wanted to dislike the guy and the WWE said "let's make him a lovable sympathetic babyface".
That's what made his reign so terrible for years.
It took him kayfabing his leukemia for 6 months to go shoot a movie with Dwaynetty and coming back "healed" that turned him babyface with the crowd, after years of disconnected booking.
And then they fucking put him in the Bloodline and made him heel now that people wanna like him.