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>Comcast’s contract with TNT “comes up for renewal” at the end of next year, and it is “sure to be one of the more spectacularly bitter carriage battles in recent memory," according to sources cited by John Ourand of PUCK. That is expected for "all the obvious reasons -- Comcast just swooped in to snatch the NBA rights away from TNT, while the latter’s parentco is suing the league and waging a P.R. campaign that portrays it as avaricious." Comcast had “many clear-eyed business reasons to bid aggressively for the NBA." The package “could buttress NBC on weeknights, help grow Peacock, and fill a sports-sized hole in the streamer’s calendar.” But their $2.5B per annum bid is “also a bit of revenge economics.” Comcast was "miffed" when Venu was "consummated behind their backs." They also recognized that depriving WBD of the NBA “could lower" the "carriage value of TNT.” Comcast and WBD signed a three-year deal for the legacy Turner networks in 2022. Distributors pay WBD “around $3 per subscriber per month for TNT" -- a price that “many distributors will be pushing to lower significantly now that the network has lost the NBA.” The media business “could get a preview of next year’s grudge match this fall,” since Comcast’s deals with the WBD-owned Discovery channels “expire in the fourth quarter” (PUCK, 7/29).
>https://www.sportsbusinessjournal.com/Articles/2024/07/30/comcast-turner-wbd-nba-rights
IT JUST KEEPS HAPPENING KWAB
>https://www.sportsbusinessjournal.com/Articles/2024/07/30/comcast-turner-wbd-nba-rights
IT JUST KEEPS HAPPENING KWAB
