>>15560198TNA made an attempt though. Bringing in Hogan, Angle, Bischoff, etc., booking stars like stars, making the X-Division a unique attraction, going head-to-head with RAW.
Tony cried when Cena and Taker did cameos at the WWE's C-Show. And when he did go against a main roster show he popped off about "winning" under a pile of asterisks (demo, for 3 minutes, in overrun).
If Shad Khan was in charge of AEW, WWE would be on the defensive. HHH is making improvements because he wants to, not because he has to.